My first product video was produced and now online.
One of the best parts of my job as a Web Content Specialist with Thermo Fisher Scientific (Pierce Protein Research) is the ability to be creative. Part of my job is to help create content to market our products on the web through Search Engine Optimization (SEO) and Search Engine Marketing (SEM, Google AdWords, etc).
I also create product images and graphics for our website. However, for our new research dialysis products, I had the opportunity to conceptualize and direct a demonstration video showing how easy it is use this new product. After creating the storyboard and script (which had to be approved by corporate headquarters), we worked with RS&K (our ad agency in Madison, WI) to film and produce the video. It’s amazing how much time went into producing a 2 min video, but think it was well worth it.